Head of Design & Creative Strategy | Brand Systems | Integrative Leadership

For more than twenty years my work has moved across the full spectrum of fashion and apparel, spanning concept design and SMU through full collection development, domestic and offshore manufacturing, merchandising strategy, and global product programs for Fortune 500 brands and retailers worldwide. Along the way I have run an independent art publication, branded and built e-commerce platforms, worked across industries as both Head of Design and Brand Creative, and became certified in psychosomatic practices as part of my ongoing interest in the human psyche.

Today I guide large-scale brand programs, translating culture into product systems that connect identity, experience, and environment. I build teams, shape creative direction from concept to consumer, and develop systems that allow brands to scale.

My work extends into advisory and consulting across brand strategy, creative direction, and organizational culture, informed by an ongoing exploration of how perception, environment, and the human body shape the way we design and experience the world.

    • Designing for purpose requires both precision and creativity. I specialize in functional apparel and branded uniform systems, developing solutions that balance brand identity, performance, and wearability. From technical design and material selection to fit refinement and production, each piece is developed to serve its environment without compromising aesthetics.

      Selected Branded Apparel Clients (Not under NDA)

    • Creative direction and concept development for large scale brand programs created within enterprise environments. This work includes apparel systems, product concepts, and brand driven design developed for Fortune 500 clients and national accounts. Due to client confidentiality and NDAs, only selected conceptual highlights are shown.

      View Enterprise Concept Work

    • Design bridges concept and creation. I develop collections with a thoughtful approach that balances brand identity, function, and artistry. From initial sketch to final execution, I translate ideas into product with a deep understanding of craftsmanship, materiality, and market resonance.

      View Selected Designs

    • I create visual narratives that evoke emotion and meaning. From storyboarding and location scouting to directing shoots and editing, I craft imagery that extends beyond aesthetics. Each photograph is composed with intention, combining light, texture, and form to communicate a deeper story.

      View Selected Photo Storytellings

    • Illustration is where ideas begin to take form. Through hand drawn and digital renderings, I translate creative direction into tangible visual concepts that capture movement, texture, and mood. These illustrations act as a blueprint for storytelling in design.

      View Selected Illustrations

SELECTED EXPERIENCE

COLLECTION DESIGN & DIRECTION

VIEW MORE SELECTED WORKS HERE

LUMINAL THREADS | COMING SOON

form follows feeling

in stillness or motion, embodiment remains